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of Sathya Sai Baba And his worldwide cult, the Sathya Sai Organization

Posts Tagged ‘Sathya Sai Baba – Love’

Kevin R.D. Shepherd Exposes Sathya Sai Baba Defender Gerald Moreno

Posted by Barry Pittard on August 24, 2009

Certainly, prominent critics of Sathya Sai Baba and his sect number those who take more scholarly or, to say the least, civil approaches in writing on these topics. Nonetheless, it is good to find an independent scholar who has spent real time in studying these issues. One finds that he too, has come under aggressive, defamatory, unprincipled attack from Gerald Moreno. It is something that others of us who have written on the Sathya Sai Baba issue have become well used to.

I refer to the independent British author on religion and philosophy Kevin R.D. Shepherd.

Kevin R.D.Shepherd. British author and scholar, Philosophy and Religion

Kevin R.D.Shepherd. British author and scholar, Philosophy and Religion

His older website – –  cites academics of renown who have supported his work, such as the eminent British psychologist, Robert H.Thouless, (1894-1984) who wrote the best-selling “Straight and Crooked Thinking”. Shepherd has just put online another website – It deals with topics on which he has written widely – philosophy, religion and psychology. Although Kevin Shepherd has never had affiliation with Sathya Sai Baba or his worldwide movement, nor friendship with former followers of Sathya Sai Baba, one section deals with Gerald ‘Joe’ Moreno, a highly aggressive, vituperative, defamatory pro Sathya Sai Baba defender, who works with assistance – they in the background – from prominent as well as rank-and-file Sai Baba personnel in different parts of the world.

The Attack of Scurrility Upon Urbanity

It is an extraordinary state of affairs when writers who have spent their lifetimes in civil, academic and urbane discourse are set upon – especially by those who would presuppose a moral highground of love, light and spirituality.

The title of one of Moreno’s nest of attack sites is: Sathya SaiBaba – Love, Light and Spirituality. If anyone can find much of these qualities at that and at his other sites (via which, complexly and interactively, he constantly manipulates search engine ratings), I shall be most surprised. See:

Sathya Sai Baba Love, Light and Spirituality Exposed

Below, I have included a number of readings relating to individuals of a serious and civil sort who have been set upon by Moreno.

Kevin R.D.Shepherd writes in his introduction to the several sections:

“Certainly, Moreno  can  be  interpreted  as  the exact opposite of  the benign  sentiment  quoted. Joe  Moreno  of  New  Mexico  has  been  described  as  a  web  harasser and  internet  terrorist, a  role which he  has recently  demonstrated  in  relation  to  an  outsider, namely myself  (who  has  never  been  a  devotee  or  an  ex-devotee). See my Web Tactics of Pro-Sai Activism (2009).

The  sectarian  blogger  has  mistakenly  identified  me with with ex-devotees. I am not one of that unfortunate category.  Those  people have frequently expressed their grievances on the web, and in a variety of  forms.  I  do  not  agree  with  all  the  idioms  and  strategies  visible  in  that  field.  In particular, the  blog  domain  is  foreign  to  my  own  disposition”.

A glance at Kevin R.D. Shepherd’s index appearing on his new website where he deals with Gerald Moreno is instructive in and of itself, indicating the sheer range and aggressive severity of Moreno’s preoccupations:


5.1         Harassment   on  Google  Search
5.2         Hate   Campaign  of  Gerald  Joe  Moreno
5.3         Offensive   Descriptions on  Google  Search
5.4         The   Findhorn  Foundation  Misattribution
5.5         Misleading  Tactic  of  Gerald  Joe  Moreno
5.6         New  Age  Confusions  and Sectarian   Misinformation
5.7         Defamatory  Sectarian   Blog
5.8         Self  Publishing  as  Distinct from  Vanity  Publishing
5.9         Web  Harassment   Requires  Exposing
5.10       The   Militant   Sectarian  Campaign  of  Gerald  Joe  Moreno
5.11       Penetrating   the   Blog  Underworld
5.12       Duplicated   Items  on  Pseudonymous  Blog
5.13 The   Reductionist  Anti-Guru  Label
5.14       The   Anti-Sai  Complexity
5.15 The   Proof  of  Internet  Terrorism
5.16       The   Sheilawaring  User  Name

A Philosopher Sleuth Vs An Unprincipled Sleuth

For those with an interest in the ever-pressing topic of the nefarious manipulation of Internet technology by obscurantist forces – I might point my readers to the latter section, 5.16. Dated July 2009, it is a lucid exposition of  a few types of deception characteristic of Moreno, who has made a speciality of cyber attack via manipulation of search engine characteristics and methodologies. Step by meticulous step, Shepherd lays bare some of the Moreno modus. Screen captures, date-spotting and and forensic revealing and exposition are of Kevin R.D. Shepherd’s essence here. The alert reader can distinguish between sleuthing sprung of philosophical skill and habit and Moreno’s roughneck sleuthing which would hunt for shaky pegs on which to hang endless distortion and fabrication. Shepherd speaks of Moreno’s “prolific imagination”, commenting that “The conflatory and distorting tendencies of Joe Moreno are extreme”.

Select Further Resources

Kevin R.D. Shepherd

The Sathya Sai Baba Cordon in Wikipedia

Kevin Shepherd’s detailed discussion (not that writings of this scholar are at virtually any time less than detailed, though the style is engaging and incisive) of Moreno’s aggressive tactics in the ‘Sathya Sai Baba’ article on Wikipedia. For this incessant misconduct, senior administrators banned Moreno. Shepherd writes:

In March 2007, Gerald Joe Moreno (alias SSS108) was banned indefinitely from Wikipedia after transgressing against one of the administrators who had warned him. The official report relates that he was voted against unanimously by the six arbitrators in the case. See the Wikipedia file Requests for arbitration/Sathya Sai Baba 2. The vote meant that he was banned from editing the Sathya Sai Baba entry and related articles or talk pages.Two of his colleagues (named elsewhere as Lisa de Witt and Simon Brace) were also banned in this manner”.


Alan M. Kazlev

Gerald “Joe” Moreno’s Google infovandalism

Alan Kazlev, yet another writer who is typically guarded in his use of words, has applied the term “infovandalism” to Moreno’s cyber attacks:

“We tend to assume that information found online will be reliable. That Google provides unbiased search results, that Wikipedia is a decent alternative to Brittanica. My experience with the abusive and totalitarian Sai Baba follower Gerald “Joe” Moreno has shown me one example of how Google and other resources like external link WordPress and external link Pipl can be manipulated.

So extensive is the disinformation and biasing of the original search results that the term “infovandalism” may appropriately be applied. All three screenshots were made on the 2nd April 2008. Doubtless results will change with time. Note that although Google has a Google link complaints form, they don’t seem to have acted on this matter”.


B.D. Steel

Diversionary Tactics by an Internet Demagogue. The pro-Sathya Sai Baba Campaign of Gerald (‘Joe’) Moreno. Brian Steel, December 2007 (Updated March 2008)

For brief introductions to select writing of Brian Steel, see my articles:


Timothy Conway Ph.D.

Al Rahm

In regard of Moreno’s extraordinary ability to contort and misrepresent facts, and his attacking style, two writings that would invite the description: grace and self-restraint whilst under fire are by Timothy Conway Ph.D. and Al Rahm (both former prominent leaders in the Sathya Sai Baba movement):

The crucial John Hislop letters, Sathya Sai Baba, & Sathya’s defender Joe Moreno

Al Rahm’s Explanatory Letter


Robert Priddy

(Former longtime leader of the Sathya Sai Organization, Norway, author and retired academic, University of Oslo, Norway)

Joe Moreno – massive internet abuse

The Gerald Joe Moreno dossier – part 1

Moreno’s deception re David Bailey Phone Conversation

Sai Baba Proxy Attacker of Ex-followers and the Media


Barry Pittard

(Former lecture in English: Sri Sathya Sai College, Whitefield, via Bangalore, Karnataka, South India)

Sathya Sai Baba’s Former Devotees. A Personal Note


List of Notable Former Devotees Who Have Honorably Spoken Out – Despite Attacks Upon Them

The list also excludes many who are known or understood to have spoken out but of whom we lack proper documentation. Many who have spoken up were prominent leaders in the Sathya Sai Organization – who, the moment the stood forth, became non-persons – demeaned, shunned, defamed. Some outspoken individuals have been:

Britt-Marie Anden, Serguei Badaev, David and Faye Bailey, Stephen Carthew, Timothy Conway Ph.D, John and Ella Evers, Terry Gallagher, Hariram Jayaram, Conny Larsson, William Lo,  Dave Lyons, Glen Meloy, Alexandra Nagel, Richard Nelson, Roy Pendragon, Shirley PikeSharon Purcell, Reidun and Robert Priddy, Al Rahm, Marisa Rahm, Alaya Rahm, Rick Raines …  (For latter family, See: Alaya Rahm’s Lawsuit vs Sathya Sai Society of America – Joint Statement by the International JuST Group and the Rahm family and Al Rahm’s Explanatory Letter), Diana Scott (Payne), Brian D. Steel


Excerpt From Public Petition

(Note: The above articles contextualizes. Or you may prefer to proceed straight to the Petition):

Public Petition For Official Investigations of Sathya Sai Baba and His Worldwide Organization

There is a Spanish version available:



Posted in Morality, Opinion, Rationalism, Religion, South Asia, Spirituality, Uncategorized, World Religions | Tagged: , , , , , , , , | 1 Comment »

Sathya Sai Baba Man Gerald Moreno’s Photo Attack On Robert Priddy

Posted by Barry Pittard on May 8, 2009

‘Sathya Sai Baba – Love, Life and Spirituality’ is the title of surely one of the most  scurrilous sites of the Internet. Should any Sathya Sai Baba devotee wish to assure themselves that no definition of  ‘Life, Love and Spirituality’ would fit the (to put the matter mildly!) voluminous writings of Sai Baba chief defender on the Internet, they need administer a five to ten minute test: randomly consult even the titles in the Urls (links) and note the abundance of ‘hot’, derogatory and calumnious words. Many links of these heavily libelous attack articles are listed – and yet are but a tiny indication of his protean activities –  See:  Sathya Sai Baba Casebook-Factsheet 

The following three Gerald Joe Moreno hand-crafted distortions of Robert Priddy are from Moreno’s questionably-named blogsite ‘Sathya Sai Baba – Life, Love and Spirituality’.

Sathya Sai Baba Man Gerald Moreno's Photo Attack On Robert PriddyNeedless to say, terms like “blathering” are not those of Robert Priddy, former longtime leader of the Norwegian Sathya Sai Organization, nor of any self-respecting former devotee or other critic of Sathya Sai Baba and his sect. They are words typical of, and rife in the writings of, Gerald Joe Moreno of New Mexico, USA. The latter’s work might lend itself to a study of extreme attachment – so inveterate as to be crass, unconscionable, defamatory and blind – to the idol of a belief system incapable of questioning itself. 

See companion piece to my present blog at: Sathya Sai Baba Man Joe Moreno’s Diabolizing Photo Alterations of Sai Baba Critics. (Note:  Perhaps the vitriol of the depiction of Sanjay Dadlani owes to the fact that Dadlani (which I and others have tried to persuade this young man against) has, apart from some very intelligent, hard-working and perceptive exposures of Sai Baba and his sect, been far from polite in his criticisms of Moreno. However, there is whole pattern of tit-for-tat in Moreno, who clearly subscribes to the notion that two wrongs make a right – which is far removed from the spiritual teachings of Sathya Sai Baba, among a great many other ethical teachings. One of Moreno’s many slipshod arguments, too, is assert (and this in a highly systematic way) that because some former devotee critic believes this or that, then there is homogenous opinion among,  typically, other former devotees – or “Anti-Sais” as he likes, constantly, to label them).

It will not become a popular pastime to withstand such constant attack as the somewhat (late) Senator Joe McCarthy-like Moreno makes, but there are some who will not bend to his constant purposes, such as to bully, scare, demean and distort. See two excellent articles on Moreno by the scholar and author (whose writings were much regarded circles until he spoke out) in Bibliography and Linguistics, Brian Steel

Diversionary Tactics by an Internet Demagogue.

Evidence of an Internet Activist in Action: Gerald ‘Joe’ Moreno

Anyone who questions Moreno’s cult idol, the Puttaparthi Sai Baba, must expect Moreno’s attacks on their family, including those who are not involved in the Exposure of Sathya Sai Baba. See Robert Priddy’s article:

Moreno: anonymity and the dark – or love, light & spirituality?


“Another example of Moreno’s disingenuous policy involves the picture he posted of my son (and I) on his abuse pages at , which he doggedly refused to remove, compounding his sin by making dirty attack pages against my son based on what other persons have done with whom he was associated in a band for a year or so”.

Sai Baba Hatchet Man Picks On A Young Child


“This maliciousness is further evidenced in Moreno’s conscienceless naming of a young child. This boy, out of childlike curiosity, googled his own name, and found (Moreno’s) viciously aimed barbs at the father whom he loves. This is a man, moreover, who has for years remained unprovoked by Moreno’s constant and extreme vilifications.  Indeed, he has all along recommended to other former devotees whom Moreno has attacked not to retaliate or at least if bent on doing so to avoid malice and heated language”

Moreno’s is a hatred that calls others the haters. It is a poverty of proper argumentation that strikes out and says that all others are impoverished, including some of the world’s top journalists – in the BBC in the case of the searing documentary ‘The Secret Swami’, Dominic Kennedy and his investigative team of The Times of London,  Mick Brown of The Telegraph (who traveled to the USA to investigate extensively), the team of India Today, Michelle Goldberg of (who traveled to India), Padraic Murphy of The Age, Paul Lewis in The Guardian, and many other writers and organs critical of Sathya Sai Baba, his officials and sect. 

Former Devotees Have Lives. Gerald Moreno Mostly Lives On The Internet

Moreno’s everywhere apparent deficiency of civil discourse is one that attacks the slightest shred – real or imagined – of incivility in former devotees, most of whom are widely regarded in  their professions, trades and wider communities as being very different indeed to what Moreno almost daily for the last few years has depicted.

Gerald Moreno lives on the Internet, but, very typically, former devotee activists have lives. In fact, lives in which unselfish service in the community, as well as to family, plays a vital role – as it for so many decades has. Networked former devotees have long included those of many backgrounds, e.g., Hindu, Moslem, Christian, Jewish,  Rationalist, Humanist, etc., and come from a wide array of cultures. They deeply disdain Moreno’s constant attempts to tar-brush former devotees with slurs such as being pro-fundamentalist Christian, pro-pornography, inciting of terrorists, and so on. See:

Gerald Moreno – Christian Fundamentalists, Anti-Semitism, Fascism

Terrorist-related Slurs Used By Sai Baba Internet Fanatic

Among countless other attacks of various kinds – the maturity of which questions the support given to Gerald Joe Moreno both leading Sathya Sai Baba and rank-and-file personnel, including members of the International Sathya Sai Organization  

See Robert Priddy’s article exposing Moreno’s recent attack in regard to copyright issues in his article: Gerald Moreno and “copyright blathering”

Joe Moreno’s Language of Hatred and Disparagement Against Sai Baba Critics

It is extraordinary, especially given Sathya Sai Baba’s spiritual teachings about truth, right conduct, peace, love and non-violence.   Even the few brief words in hundreds, if not thousands, of Gerald Moreno’s Google entries contain ‘hot’ words and phrases, full of aggressive denigration. These references, which Moreno has often highly manipulated through his technical Internet skills, lead to his nest of blogsites and websites containing his unceasing attacks, libels. These are sometimes drawn from his very nasty – although he is at first, ostensibly, befriending and pleasant – personal social harrassments against those who call for proper third party investigation of Sathya Sai Baba and certain of his core leaders in the international Sathya Sai Organization.

Gerald Moreno – Banned By Eight Wikpedia Editors

Gerald Moreno is a man whom no fewer than eight Wikipedia editors banned indefinitely from that encyclopedia. See the independent British scholar Kevin Shepherd’s account:   Wikipedia, Moreno, Google. See also:  Sathya Sai Baba Man Gerald Moreno – Banned By Eight Wikpedia Editors

Although he may not yet be qualified for a diabolizing photo, once Shepherd spoke, he too was marked for Moreno’s strenuous attacks, full of inaccuracy, based on Moreno’s highly typical rush to judgement and poor argumentative capacities. One of Moreno’s most constant resorts is argumentum ad hominem, attack upone persons instead of dealing with the issues).

In case legal actions and/or media interest occur, Moreno’s and the Sathya Sai Organization libels of many decent and upright members of wider communities throughout the world, are being recorded. Evidence of Moreno’s connections with those close to Sathya Sai Baba, as well as various members of the Sathya Sai Organization will be provided to bona fide investigators well-respected in the international community.

Select Readings

Wikipedia entry: Robert C. Priddy

Partial List of Gerald Moreno’s Vast Postings Contra Sathya Sai Baba Critics


Posted in New Age, Religion, Sai Baba, South Asia, Spirituality, Uncategorized, World Religions | Tagged: , , , , , , | 5 Comments »